Hard Work Pays Off… (it should)

February 20th, 2008 by dongkwan

Since young, I’ve always heard that hard work pays off in the end.
Someone who’s been shining shoes their entire life, waking up at 4AM to go for a 2 hour train ride to the inner city, shining shoes after shoes while trying to use more polish to prevent the stinking foot odor from conquering his brain, while worrying about his 3 children who are in school knowing from the customers’ newspaper headlines that school shootings are prevalent everywhere. He works until 7PM at his shop in the train station, and only arrives home at 9PM to see his children ready to fall asleep. Happy that he had more customers today than yesterday, he brings home a bag of grocery so that his children can have a hearty meal for lunch at school tomorrow… After 23 years of this, he wins the $200 million lottery.

I don’t know much about the Yin and Yang, but this is how it’s supposed to be - says mom. I work hard at college, and I’ll end up getting my dream job, people say. But what I’ve realized is that it’s not just about working hard - it’s about how efficiently you work towards achieving your end-goal in a strategic manner. So if you’re a student reading this by randomness while trying to research more about the ad industry - well, you’re off to a great start. But the real important thing is just knowing much about the ad industry won’t get you any where - it’s about what you build to get that great job. So start building, as CareerBuilder suggests.

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